About What It Takes
Your trusted partner in premium coating supplies since 2025
Our Story
Founded in 2025, What It Takes was born from a simple belief: professionals deserve access to the highest quality coating supplies without compromise. We saw a gap in the market for a supplier that truly understood the needs of coating professionals.
Today, we're proud to serve contractors, professionals, and businesses across California with premium coating supplies, expert guidance, and unmatched customer service. Our commitment to quality and reliability has made us a trusted name in the industry.
Our Mission & Values
We're driven by a commitment to excellence and a passion for helping our customers succeed
Quality First
We source only the finest coating supplies from trusted manufacturers, ensuring every product meets our rigorous quality standards.
Customer Focus
Your success is our success. We provide personalized service, expert advice, and support to help you achieve outstanding results.
Reliability
Count on us for consistent quality, on-time delivery, and dependable service that keeps your projects running smoothly.
By the Numbers
Our commitment to excellence, measured
Premium Products
Happy Customers
Satisfaction Rate
Years Experience
Why Choose Us?
We go beyond just supplying products—we're your partner in success
Industry Expertise
Years of experience and deep knowledge of coating supplies and applications
Local Service
Serving California with personalized attention and in-store expertise
Wide Selection
Comprehensive inventory of premium coating supplies for any project
Trusted Quality
Only the best products from reputable manufacturers